Marketing styleguides
6min
A style guide helps to keep writing and copy consistent as your marketing team grows. Start customizing it with your guidelines, from your voice and tone, to your grammar and mechanics.
What are your writing goals? Who is the audience you're targeting?
- E.g. educate our users
- E.g. guide our users
What is your brand's voice and tone? Ie. informal, friendly, direct?
- E.g. friendly
- E.g. straightforward
What are your brand's the specific grammar guidelines?
- E.g. active voice, not passive voice
- E.g. use of contractions π
What are some important key words your brand uses and how do you use them exactly.
General overview of guidelines, voice and tone and resources for writing a newsletter.
General overview of guidelines, voice and tone and resources for writing a blog post.
General overview of guidelines, voice and tone and resources for writing on social media.
Updated 25 Mar 2024
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