19min

Demand Gen Manager

Our SaaS product helps software development & product teams build better software through amazing documentation.

We're an early-stage startup, and looking for clear thinkers to join our mission of making documentation & async communication easy & popular.

To support and accelerate our growth, we are hiring an experienced Sr. Demand Generation Manager to develop and own our end-to-end demand generation strategy and execution. This role will be a critical driver to growing our pipeline and bookings. 

About You

You are analytical, creative, and a self-starter. This isn’t your first rodeo - you’ve successfully built a B2B inbound marketing engine before, and have leveraged a combination of channels and tactics to grow a robust marketing funnel. You’ve previously been held accountable to a metric tied directly to business growth. 

You have empathy towards our customers and team members, and you have a test-and-learn mindset. You are humble, can prioritize aggressively, and are eager to roll up your sleeves. Above all, you believe in our mission to unlock documentation as a growth driver for software companies, and are excited to share that story with the world.

Responsibilities

  • Own the end-to-end management, planning and execution of our demand generation programs — including implementation, testing, optimization, reporting, and analysis
  • Own all digital channels that Archbee leverages for promotion, including the website and its performance as a demand generation channel
  • Monitor KPIs and own reporting to effectively communicate performance and analyses to the broader team and leadership
  • Lead the evolution of our marketing tech stack as our go-to-market function scales
  • Partner closely with our sales organization on processes and best practices to translate demand into qualified pipeline

Requirements

  • 5+ years of experience in a demand generation or marketing operations function within the B2B technology space. SaaS experience is required
  • Hands-on experience with campaign building & execution, paid social, audience segmentation, email marketing, landing pages, and reporting
  • Experience with executing account-based marketing strategies and campaigns
  • Proven ability to drive alignment across marketing and sales teams
  • Experience with marketing automation (ideally HubSpot) and CRMs
  • Experience working in a fast-paced startup environment

What we offer

  • remote work and asynchronous communication environment
  • growth opportunities as the company scales
  • 25 days of paid time off annually
  • a healthy 40-hour workweek
  • $50k-$100k gross yearly
  • significant stock-options as an early-stage employee

Hiring process

  • 30-minute technical interview conducted by a senior team member
  • take-home exercise, if applicable (paid)
  • a virtual session with the founder, 2 hours in total
  • reference call



Updated 30 May 2022
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